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UWP 2024 Conference: GATHERING UNITED
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Friday, May 17
7:00am: Breakfast Buffet Open Slopeside Restaurant
	 Breakfast includes local breads and muffins, fresh fruit, yogurt parfaits, scrambled eggs, breakfast
meats, breakfast potatoes, coffee, hot tea, and juice.
9:00am: Opening Keynote: UWW Corporate Leadership Strategy Seasons Room
	 Chad Royal-Pascoe, Vice President, and Caitlin Wagner, Senior Director, of the UWW Global Corporate
Partnerships team will share information about the next stage of United Way’s efforts to build strong
and lasting relationships with existing and new corporate partners, They will share the latest on
how this channel supports revenue diversification work, aligning United Way priorities to corporate
social responsibility goals, and the latest on the new top-tier corporate partnership program as well
as cause marketing.
10:15am: UWW- UW Revenue Diversification Strategies
presented by Maureen Grant Hayes, VP Development, UWW
	 With a philanthropic landscape that has vastly changed in the past decade – and evolved even
further with the pandemic, United Way Worldwide has partnered with local United Ways to help
identify and deploy strategies to diversify revenue. Aligned with the Thriving United Way Framework,
this foundational approach is pursuing a new way forward through activation of diverse and
sustainable revenue streams, implementing year-round donor engagement with a dedicated focus
on acquisition and stewardship, and leveraging community impact success to amplify fundraising.
Join this session to:
•  learn about successful diversified revenue strategies that are driving growth in local United Ways
of all different sizes across the country
•  gain a stronger understanding of the six emerging pilot projects aligned with the Revenue
Diversification strategy that represent potential opportunities for growth and expansion and
can contribute to your United Way’s overall success - pilots include issue-based community
campaigns, disaster and crisis donor conversion, mid-level giving training, amongst others.
11:30: Conference End, join us for an informal closing event.
Conference Schedule | Friday, May 17 | continued
United Way of Pennsylvania
www.uwp.org



































































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