Page 5 - La Torre – ACEC/PA Proposal
P. 5
LA TORRE COMMUNICATIONS
Our approach
Our clients have unique needs. In order to understand those needs, we immerse ourselves in learning everything we can about our clients and the challenges they face.
Our research and proven approach allow us to formulate a communications strategy that moves public opinion among targeted constituencies and the media. We
don’t waste time with off-the-shelf strategies. We get results by creating unique opportunities to convey the messages our clients need to be successful.
Whether it’s an aggressive public campaign or a sensitive, internal company issue that requires deft handling, our professionals tailor specific plans for each client, which may include a broad range of activities or simply focus on a few dynamic tactics.
When needed, we work our extensive statewide media contacts to ensure your message is delivered loud and clear to your target audience. We do that through persistence. A simple press release or an email never works. We go to work on the media to position your issue.
At any given time, a reporter can be juggling multiple stories. You need someone in there fighting for you. We’re aggressive, but we’re also respectful of maintaining the high integrity that our clients demand.
By building a strong relationship with our clients and understanding their delicate public affairs needs, our communications strategies help our clients make the right moves.
Specialties
• BRANDING
• COLLATERAL MATERIALS
• CRISIS COMMUNICATIONS
• EARNED (FREE) MEDIA
• EDITORIAL BOARD MEETINGS
• EVENT DESIGN / MANAGEMENT
• FILM & VIDEO PRODUCTION
• FLY-INS
• GRASSROOTS COMMUNICATIONS
• INTERNAL COMMUNICATIONS
• ISSUE MANAGEMENT / ADVOCACY
• LETTER & EDITORIAL WRITING
• MEDIA CAMPAIGNS / STRATEGY
• MEDIA RELATIONS
• MEDIA TRAINING
• NEWSLETTERS
• PRINT, WEB & BROADCAST
• PUBLIC AFFAIRS
• PUBLIC RELATIONS
• SOCIAL MEDIA STRATEGY & MANAGEMENT
• SPEECH COMPOSITION & TRAINING
latorrecommunications.com
5