Page 9 - La Torre – ACEC/PA Proposal
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ACEC/PA
With the passage of the Infrastructure Investment and Jobs Act, the engineering industry has never
been more vital. As the industry leader in Pennsylvania, ACEC/PA must be prepared to balance client expectations with the challenges of securing new program funding to revamp severely deteriorated roads and bridges around the commonwealth. ACEC/PA’s issue advocacy, partnerships, and networking must serve as key components to help achieve success in this challenging new environment for their industry and, of course, their clients.
To do this, La Torre Communications believes a comprehensive strategic communications/marketing plan will help educate the public, lawmakers, and the association’s membership on the importance of the industry and the critical role it plays in the lives of every Pennsylvanian. Our approach would include a series of tactics to help ACEC/PA’s employees, members, and board of directors clearly and effectively communicate for success.
Tactics
A more specific plan and timeline would be done in coordination with the client.
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