Page 22 - ACEC PA - Spring 2021 Conference Program

ACEC/PA
SPRING CONFERENCE AGENDA
22
9:45am-10:30am
Marketing – A Key Success Factor in Your A/E/C Business
The way we do business in the A/E/C industry is always evolving, but one thing that remains constant is the importance of marketing and business development. Join the panel discussion to explore the importance
of marketing to a company’s overall success, provide guidance on mentoring and supporting marketing professionals, and provide tips to enhance your firm’s marketing efforts. This panel will include an executive representative from the Society of Marketing Professional Services (SMPS), the only organization dedicated to creating business opportunities in the A/E/C industry.
Moderators: Laura Frein, CPSM, Senior Associate, Business Development and Marketing Manager, National Transportation Practice, Michael Baker International
and Lynn Resta, Senior Associate, Regional Marketing Manager, Johnson, Mirmiran and Thompson, Inc.
Panelists: Ann Mark, Business Development Lead, McMahon Associates, Inc.; Ali Detar, CPSM, Vice President, Marketing Communications, Michael Baker International; David Lowdermilk, Vice President, Mid- Atlantic District Operations Leader, WSP USA, Inc. and Michael V. Geary, CAE, Chief Executive Officer, SMPS
Under Fire! A Crisis Communications Discussion
Crises are an inescapable reality that must be factored into every organization’s planning and decision-making. No type of organization is immune from them. To minimize the damage that may come as the result of a crisis event, you need to respond in the most effective manner. That takes planning and preparation. Without it, you lose valuable time in trying to develop your response on the fly, and risk jeopardizing the company’s reputation or bottom line.
La Torre Communications will discuss crisis communications best practices to help companies establish plans and practices that consider the interests of a wide network of stakeholders with a vested interest in the success – or failure – of the company.
Presented by David La Torre, Founder and Principal, La Torre Communications and Jill Gingrich, Director Strategic Communications
10:40am-11:30am