Page 12 - Chapter 1 Buku Laudon
P. 12

Eight Unique Features of E-commerce Technology











             1. Ubiquity                            3. Universal                                    5. Interactivity


                                                    standards


                                                                                                    6. Information



                 2. Global                          4. Information                                  density


                 reach                              richness












                        7. Personalization/customization


                                                                                                                   8


                        8. Social technology






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