Page 29 - additude brochure
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Client: Belfast Audi
We recently created a speculative advertising campaign for Audi Belfast entitled QUALITY REFLECTED. We thought it would be worthwhile highlighting the new dealership location at Titanic Quarter by reflecting the iconic Harland & Wolff cranes onto the bodywork of the cars.
QUALITY REFLECTED in everything we do is a very confident and positive message. From sales, used cars, servicing and continued customer service quality is reflected right across the board.
Part of the concept was to use real-life customer testimonials to give accounts of their QUALITY moments with the dealership!
Once the concept was agreed the challenge was creating the photoshop files to make the reflections look realistic. Photography alone couldn’t achieve the desired results.
