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Client: Terraflex
Currently, the issues surrounding plastics pollution are becoming more widely known and we are continually learning more about the devastating repercussions these are having on our environment.
We were recently commissioned to create a brand name and complete brand identity for a company specialising in transforming recycled tyre rubber. This rubber mulch surfacing type can be used in playgrounds, parks, recreational spaces, landscaping projects and equestrian environments.
Combining the word TERRA (ground) with the word FLEX (flexible ground) helps to abstractly describe the nature of the product in a thought provoking manner. The strap line SUSTAINABLE/SAFE/SURFACES was then created to help describe, MORE PRECISELY, the role of the company.
