Page 17 - Zone Law Intellectual Property Brochure

It has never been more important to
keep a
strategic
eye
on the bigger picture.
Karen Doucas
• Chief Operating Officer
• Marketing and Business Manager
• Member of the International Trademark Association (INTA)
Strategic IP that takes advantage of emerging trends
The world is moving fast. It’s tough
for business leaders to keep on top
of everything happening in their
business and accurately predict the next opportunities and obstacles. Moreover, with the business world in flux from pandemics and increased globalisation, it has never been more important to keep a strategic eye on the bigger picture, reading emerging trends to become a solution-based market leader.
Relationships and business are intertwined. My role is about relationships – internal, external, domestic, international. Our work directly impacts our clients as they build their business, and build relationships with their clients, their peers and industry partners.
We are your in-house IP Team, working with you to protect your brand in NZ and around the world. We provide the solutions you need to create brand credibility so that your professionalism and business acumen is elevated in your industry.
I love watching our clients develop, fuelled by their drive and passion in
their area of expertise. Knowing these people are depending on us to help them build a strong foundation for their business inspires our whole team to keep innovating and pushing for excellence.
Intellectual property is a massive competitive advantage for your business when it’s set up and structured in the right way. The more we educate people about the value of their ideas and intangible assets, the better they stand out in the business world.