Page 17 - YourGuide To Theme Parks and FECs 2021

COMPANY NEWS
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The Soft Brick Company
The Soft Brick Company is now in its fourth decade of producing the world’s leading range of indoor play.
Started in 1988, as almost certainly one of the first specialist manufacturers of “soft play” anywhere in the world. Now the UK’s largest supplier, exporting some of the biggest play structures ever built, all over the world. It’s World of Play brand has proved a huge success in Asia, the US, the Middle East and Europe.
Of course they have been copied, but Soft Brick says this only serves to illustrate how good their product really is.
Although a brand can be built on innovation, a reputation is built on quality. Soft Brick’s reputation as “the best at what they do”, continues to take them across the world.
If you are going to survive, let alone thrive, in the world’s leisure and attractions industries, innovation is essential and Soft Brick find a way to keep making their offering distinct from the competition. They explain that innovation is still a very important ingredient in customer loyalty; putting product review and improvement at the heart of their marketing strategy.
What makes them unique?
premium product
Maximum play value packed into every product and design. Designs that promote physical, educational and mental development - firing a child’s imagination, inspiring creativity and stimulating their desire for exploration, adventure and discovery.
Quality & safety
Their product is manufactured to the highest UK & European Standards; hand finished by skilled craftsmen in their distinctive artistic detail. The luxurious look and tactile quality make their products and designs the most instantly recognisable in the world.
product knowledge
They understand how children develop and grow through play in their early years. The range is designed with all 8 major play categories in mind, including the development of puzzle solving, decision making, motor skills and spatial awareness.
Customer Focus
They know how important customer brand is when it comes to a tailored design solution. This can include a bespokely themed product range or the recreation of a customer’s brand or characters in play. Virtually any space and budget can be maximised to the customer’s requirements; then it’s about adding value through variety, imagery and brand association.
Not all soft play is the same.
As the market leader, Soft Brick keeps its product development a close secret, which is challenging when you insist that all new activities and techniques are tested in “real-life situations” for 6 months before being offered on general sale.
Soft Brick will continue to focus on the real benefit of play - its ability to entertain, care and nurture children - and it will keep offering the best ROI’s available on any budget, anywhere in the world.
www.softbrick.co.uk