Page 17 - The Theme Park Buyer's Guide 2023

COMPANY NEWS
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Hownd
Hownd is an Experience Promotion Platform that gets customers and makes money for Attractions and Location-Based Entertainment. Our patent- pending promotion distribution network makes it easy for consumers to discover, claim, purchase, and redeem promotions from local attractions and experiences.
• More New and Returning Customers: Hownd distributes an attraction’s Buy Now, Gift Card, Birthday Party, or Coupon promotions to past customers and nearby consumers across multiple digital channels including emails, website popups, social media posts, local tourism promotion portals, the MyHownd mobile app, guest WiFi login landing pages, and on- premise digital signage.
• NEW Feature Announcement: We are excited to announce the launch of our new Experience Discovery Platform (in Beta). Consumers are now able to discover the many local experiences in their area and then follow those attractions for themselves, friends, and family. This new direct- to-consumer offering will generate even more customers and revenue for the attractions and LBEs using the Hownd platform.
• Collect More Customer Data: Hownd makes it effortless to gather more customer data, like adult and kid birthdays, and monetize it through our many digital distribution and data collection channels, like website popups and guest WiFi. Our automated birthday drip email system leverages this data to increase party bookings
and birthday revenue.
• Effortless: The Hownd platform is completely effortless. No marketing expertise is needed. Attractions and Location-Based Entertainment venues just sign up and add their offerings to their dashboard. Hownd turns those offers into custom promotions and distributes them effortlessly across our network. The customer engagement, increased customer visits and party bookings, and revenue we generate is fully measurable and attributable.
• Deep Discounts Not Required: Hownd doesn’t require an attraction or experience to deeply discount their experiences and packages. We encourage promoting value-add packages that create more value for customers and more revenue for the facility. Hownd promotions are based on proven results delivered for other attractions over the years, including the offer type, discount or value-add amount, offering descriptions, the images and content used, when it’s delivered, and the targeted set of past and nearby consumers.
• Zero-Risk: Hownd has no setup fees and no monthly subscription charges for our core platform. We have developed a pay-for-results billing system that only charges a small fee whenever a consumer purchases a promotion or we drive a paying customer through an attraction’s doors or gates.
www.hownd.com