Page 3 - Beethovenfest (Final)
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and much more - Bonn's current profile can easily be linked
           with the way of thinking that moved Beethoven throughout
           his life. His compositions, which broke with tradition and
           opened  up  new  ground,  and  his  political  and  humanistic
           views, whi  ch encompassed the whole of Europe and already
           considered  the  turning  away  from  the  feudal  state:  They

           reflect  much  of  what  Bonn  stands  for  today. "Beethoven
           stands for creativity, cosmopolitanism and also breaks, as

           an artist and as a human being. I find it wonderful that the
           values he embodies still characterize his birthplace today."
           This  is  how  Bonn's  General  Music  Director  Dirk  Kaftan
           puts it.


                The year 2020 was to be a big Beethoven bash, in honor
           of  the  composer's  250th  birthday.  From  high-caliber
           symphony  concerts  to  home  recitals,  dance  and
           performance  happenings,  some  300  projects  saluting
           Ludwig van Beethoven were to make him omnipresent in
           his anniversary year.  In preparation for  the  festivities,  the                         Beethoven’s house
                                                                                  Bonn  on  December  17:  the  250th
                                                                                  anniversary  of  Beethoven’s  baptism.
                                                 Against the background of        December  will  therefore  no  longer
                                                 Beethoven's timeless  way of     mark the finale, but another highlight
                                                 thinking, Bonn has launched the   during the jubilee program for Bonn’s
                                                 communication campaign "Bonn     greatest son.
                                                 ist Beethoven. Weil..." ("Bonn is
                                                 Beethoven. Because ..."). Its goal
                                                 is  to connect the composer's
                                                 world-famous   name    more
                                                 strongly with Bonn and  to use
                                                 this to present Bonn as a diverse,
                                                 exciting, liveable, innovative,                   Beethoven’s museum
                                                 international city in all its
                                                 facets.


                                                 "With this campaign, we draw
                                                 attention to the fact that Ludwig
                                                 van  Beethoven is inseparably                     Beethoven’s museum
                           Beethoven’s monument   connected with Bonn  in the
            German  government  earmarked  €27   past, present and future. We in        The power of  music  is an
            million   ($29.6   million),   and   Bonn      live    innovation,    incredibly important and  unique  tool
            the BTHVN  Anniversary  Society in   internationality        and      that aids the human experience. When
            Bonn, was tasked with coordinating the   emancipation - and that is what   added  to  a  social  gathering  where
            nationwide  events.  Then  coronavirus   we want to show the world,"    people  from  all  walks  of  life  have
            arrived  and  nearly  wiped  the  entire                              come to celebrate this art together, it
            schedule  clean,  including  spectacular   said  Lord  Mayor  Ashok   becomes  a  force  unparalleled  to
            events  such  as  the  simultaneous   Sridharan at the launch.        anything else. What if this music was
            performance   of   the   Beethoven                                    that of Beethoven? Born in a time of
            Orchestra   Bonn   and   the Vienna                                   revolution and upheaval, Ludwig van
            Symphony, planned for May 15 — not                                    Beethoven transformed the role of an
            to  mention  a  double-barrel  edition of                             artist in society. He is the archetype of
            Beethovenfest  Bonn,  in  March  and                                  an artist who advanced himself and his
            September  2020.  It  was  meant  to                                  music  against  all  odds.  With  his
            symbolize the connection between the                                  immortal music, he is still considered
            two   cities   where   Ludwig   van                                   a radical artist and creative visionary
            Beethoven  spent  his  life  and  would                               today.  The  utopias  of  freedom  and
            have  included  many  stops  along  the                               fraternity,  for  which  he  passionately
            way.  Depending  on  the  success  of                                 advocated, are of great topicality. His
            efforts to contain the virus, the revised                             music   is   present   everywhere,
            Beethoven  anniversary  year  will                                    connecting Bonn with music lovers all
            launch in late 2020 with  a  concert   in              Beethoven’s Hall   around the world!
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