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Experencial Branding
Experiential branding is a process by which brands create and drive sensory interactions with consumers in all aspects of the brand experience. This creates an emotional connection that influence people’s preferences and actively shape their perceptions of the brand experience. All communication, product, and service interactions, need to be experience based. When executed properly this creates a lifestyle brand. A brand that embodies the values, beliefs, interests and aspirations of a group or culture.
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