Page 10 - BRC Brand Toolkit
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THE CLUB MODEL OVERVIEW
The Boutique Retirement Club is a first-class, vibrant luxury destination that brings concierge-style living to our member-residents and their guests. It is the category-redefining, flagship product of The Boutique Retirement Company.
The Boutique Retirement Club brand embraces and reflects what makes it different from all other retirement living choices, authentic to our company’s values and beliefs, relevant to our audiences, and memorable to all those who see it.
How The Boutique Retirement Club brand is used, and the language we use to describe it, is critical to our success. This guide is your reference for how to share our story the right way.
