Page 11 - BRC Brand Toolkit

BRAND PROMISE
The Boutique Retirement Club is for retirees who could live anywhere, but chose to call our one of a kind, luxury living destination home. Our philosophy is that those who live here are members, not residents. That’s why we offer a vibrant mix of experiences, activities, food and wine, and elegant surroundings to make every day nothing short of extraordinary. And our concierge approach ensures that every need and whim are met with first-class service delivered on a first-name basis.