Page 2 - BRC Brand Toolkit
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THE NEED
A massive demographic shift, or “graying of America” is well underway. According to the AARP, 10,000 baby boomers are turning65everysingleday,. Theretirement category needs to be re-evaluated and re- defined. There is an enormous gap between customer expectations and product deliverables. Especially with the Independent Living, (IL), audience.
