Page 3 - BRC Brand Toolkit
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THE PROBLEM
No one is really listening, or more importantly, understanding America’s mostaffluentgeneration. Developersare simply pivoting from traditional multi- family construction, slapping a bullet- pointed list of amenities on the brochure and passing it off as the latest and greatest retirement facility. And the incumbents in our industry are old and dated. They are completely void of emotional content, purpose and lifestyle experiences.
