Page 7 - Researches on Student Affars and Services

SOCIAL MEDIA, LEARNING STYLES AND ACADEMIC PERFORMANCE OF STUDENTS:
BASIS FOR ENHANCEMENT OF GUIDANCE AND COUNSELING PROGRAM AT CAVITE
STATE UNIVERSITY

Charise Mae D. Galve
Master of Education Major in Guidance and
Counseling Cavite State University-Main Campus
November, 2019

ABSTRACT
The world today is celebrating the improvements in communication technology which has

broadened the scope of communication through Information and Communication Technologies

(ICTs). Modern Technology in communication no doubt has turned the entire world into a “Global

village” (Asemah and Edegoh, 2012). ). Hence, this research was done to find out the social media,

learning styles and academic performance among the students of T3 campuses of Cavite State

University, namely, Trece Martires City, Tanza and General Trias in order to establish a basis for

enhancement of guidance and counseling program.. The descriptive-comparative method of

research was utilized that investigated and described the relationship between variables in their

natural setting without manipulation.

Results of the study showed that in general, majority of students used Facebook (81.7 %),

YouTube (50.7 %), and Google+ (26.0 %) while the use of Blogspot and Wordress or Joomla was

only one. The mean and standard deviation of not using Google + (M=2.05, SD = 0.024) and using

Google+ (M=1.91, SD =0.039).The computed t-value was 3.056 with a p-value of 0.002 which is

significant at

0.05 level. This suggests that using Google+ as a social media platform has a significant effect on

the academic performance of the student.

The findings also showed the significant difference of Academic Performance of the
participants

and their Learning Styles using F-test, the computed value was 3.190 and with the p-value of 0.005,

significant at 0.05 level.

Keywords: Social Media, Learning Styles, Academic Performance, Guidance and
Counseling