Page 17 - Peerless Performance Travelers Proposal

ENTERPRISE-WIDE SOLUTION
A look inside the path to the next
generation of Travelers Rewards Value®.
Together, the strategy, analytics and online solution combine to establish incentives specifically designed for real-time, powerful outcomes for Travelers.
Introducing the next level of Travelers Rewards Value®. This comprehensive, next generation enterprise solution drives success with:
• An advanced strategy for incentives.
• A multi-stage analytics and marketing program to tailor and promote incentives.
• A comprehensive single-sign-on suite of tools and rewards.
An advanced strategy for incentives. Incentives can become a strategic driver of the performance that leads to increased emotional connection and loyalty. With this in mind, Travelers Rewards Value®, includes a strategic approach to development and promotion, plus a multi-tiered approach to incentives that drive business and grow people.
A multi-stage analytics and marketing
program to tailor and promote incentives. Everything starts with an ROI analysis that works to understand audiences, what drives performance,
and how they engage emotionally with the strategy, analytics, and communication. With a clear set of metrics established, development and iteration of the program is indexed to specific goals, meaning Travelers knows how well its incentive investment works.
This also includes the creation of a marketing communications infrastructure designed to not only “tell” the audience about the platform, but to routinely generate awareness, interest and desire for the incentives.
A comprehensive single-sign-on
system of tools and rewards.
For users of the program, the expanded approach to incentives happens in one, centralized, easy-to- use space – a comprehensive portal that contains all the benefits of the program.
Peerless Performance calls this solution Canopy, an-all-in-one suite that provides tools, training, rewards, benefits and elements that drive career and business.
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