Page 24 - Peerless Performance Travelers Proposal

“Elevate” is an aspirational theme that speaks to the platform and the audiences. Not only are we going to Elevate the opportunities to earn more through selling Travelers’ products, but Travelers is going to Elevate the Principals’, Agencies’ and Producers’ brand awareness, client relationships and greater profits.
• A better, smarter, stronger incentive enterprise-wide solution
• The opportunity to increase personal accomplishment and professional performance
CHANNEL STRATEGY
Program recipients encounter marketing communications on the program portal – but that’s only part of the marketing communications story. An audit of exiting channels helps form
a complete approach to marketing communications, including email, social media and internal influencers.
EDITORIAL CALENDAR
An annual editorial calendar helps determine not only when marketing communications reach audiences, but what type of content is included. Travelers Rewards Value® provides incentives that go beyond traditional rewards fulfillment to include marketing dollars, there is the opportunity to create value-based content. This includes micro training, infographics and best practice sharing.
The complete editorial calendar includes:
• Monthly editorial focus
• Periods for heavier promotion
• Segmentation by audience (e.g. Dealer Principal versus Producer)
“Inspired people have a deeper purpose greater than themselves. We’ve been spending too much time engaging workers with carrots and sticks, and not nearly enough time inspiring them with values and missions worthy of their commitment.” – Dov Seidman
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