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04 C u ltu r a l Fa s hi on

Concept Inspirations

AlUla is a destination of extraordinary human
and natural heritage, encompassing more than
200,000 years of unexplored human history. Deep
in the beautiful deserts of the northwestern region
of the country, AlUla is home to countless historic
treasures, including the Nabatean city of Hegra -
Saudi Arabia’s first UNESCO World Heritage site,
the tombs of Dadan - the stone-built capital of the
Dadanite and Lihyanite Kingdoms, and the ancient
ruins of AlUla Old Town - a prominent pitstop for
pilgrims in the 12th century.

(www. https://www.experiencealula.com)

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