Page 5 - Module 1 - Downloadable Workbook

Why Companies Care
Financial Performance
• McKinsey & Company: The most gender balanced executive teams have a 27% likelihood of outperforming their less balanced peers on longer-term value creation.
• The Peterson Institute: Firms with at least 30% women in their C-Suite achieve 15% higher profitability, on average, than those with no C-Suite women.
• Credit Suisse: Companies with at least 15% female senior management report on average 18% higher Return on Equity than their less balanced peers.
Markets
• Women make or strongly influence 80% of consumer purchasing decisions.
• As the workforce is balancing, women are also increasingly becoming the decision makers for business to business purchasing.
• Smart companies are becoming skilled at connecting with all genders - 100% of potential consumers, end users and decision makers.
Talent
• The number of university graduates is gender balancing, in fact it skews female as women now make up 60% of global graduates.
• To keep pace, or to lead the way, smart companies are leveraging talent by becoming an attractive employer to all genders - 100% of the talent.
• Gender balance doesn’t just mean more women, it means a balance of genders reflective of a company’s talent pool, customer base and stakeholders. A good rule of thumb is 60% maximum of any gender.
Team Performance
The MIT Sloan study found specific characteristics that produce teams that are consistently higher-performing than others. Team members who:
• Contribute equally
• Communicate a lot
• Are good at mind reading
The simplest way to achieve these characteristics? Gender balance your team.
© 20-first 2021
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