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Thailand Hotel Standard

Goals and Objectives

The Thai Hotel Standard committee is entrusted with the task of developing a model for
star rating certification of hotels in Thailand. While based on the internationally accepted
European model of star ratings, the ultimate goal is to ensure Thailand’s place on the world
stage of international tourism and at the forefront of Asian tourism. In an effort to raise over-
all hotel standards throughout the Kingdom, the Thai Hotel Standard has adopted several
official objectives and goals.

The six major objectives of Thailand To build a firm foundation and promote the
Hotel Standard are: To establish a tangible and sustainable growth of the Thai hotel industry.
reliable hotel standard. Many tourists have said Improving this sector of the tourism industry is vital
to themselves, “It’s a three-star hotel, how bad to economic growth.
can it be?” only to discover that three-star can
mean anything in certain places. Thailand wishes The Thailand Hotel Standard also has
its tourists to have a clear understanding and no five major goals.
disappointments with the standard of hotel they
are reserving. Align local standards to international
To promote superior service, efficient admin- 1 standards to raise hotel standards in
istration and efficient and effective utilization of Thailand overall.
natural resources. The world can no longer use Promote competition within the Thai hotel
resources without consideration for the sustain- 2 industry while creating a higher standard
ability of those resources or for the consequences of service and management.
to the environment. Luxury does not have to be Encourage hotel participation in the
denied, but ecofriendly tourism is also required. 3 program throughout Thailand.
To develop a set of standards that accurately
reflects the physical characteristics of a property Inspire international acceptance and
and offers a clear indicator if its “marketing value”. 4 confidence in Thailand’s hotels.
Tourists and hoteliers alike have the right to know Raise awareness both nationally and
they are being fairly treated and that marketing is 5 internationally of Thailand’s certification
accurate and beneficial. of hotels, star ratings.
To encourage fair practice and equally pro-
tect consumers as well as hotels. This is a further Building standards throughout the tourism
safeguard throughout the tourism industry. industry, builds Thailand. Hotels are the “stars”
To raise awareness of the ongoing develop- of the industry.
ment of the Thailand Hotel Standard. Travel agents
worldwide need to be aware that there is a reliable
and accurate star rating system in place.

Thailand Standard Hotels 19 Directory 2021