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The Selling Process

Accurate Appraisal: Our focus is on selling your property at the highest price, in the shortest
1 time frame. This starts with a realistic Comparative Market Analysis. Our expert Sales Team have
unparalleled knowledge of property values in the area and will discuss with you what has sold
and what the current market might pay. This understanding is why we consistently achieve our
anticipated price.

2 Method of Sale: A variety of Sale Methods and Marketing Strategies are available and we’ll
explain the method of sale that is best suited to your needs and that you feel comfortable with.
The marketing strategy and method of sale is always your choice. We’ll also look at timing and
any events that could impact on the success of the marketing and selling process.

3 Marketing: To maximise your sale price and help reduce the amount of time on the market, we
will outline a range of marketing and advertising options that ensure a wide audience is alerted to
your property. Our comprehensive marketing includes exposure on our industry leading websites,
major real estate web-portals, social media and our sophisticated client contact database.

4 Presentation: In general terms your property needs to be safe, clean and free of clutter. We love
making sure Buyers see the full value of your property. So, we’ll guide you with recommendations
about a myriad of small things you can do to make sure your property is presented in its best light.
You’ll be amazed what a difference we can make.

5 Inspections: Once everything’s ready, we’ll start alerting Buyers of your property. Subject to
your property type, we will offer you the choice of “Open House Inspections” or “Private Buyer
Appointments” and discuss which times are best to show your property at its greatest potential.
We will keep track of prospective Buyers and follow up on all leads.

Feedback: Together with our weekly reports, and after each and every inspection or qualified
6 enquiry, we keep you informed of our progress. Maintaining momentum is crucial. If offers are
not attracted in the early phases of marketing a market review is recommended. Knowing when
the time is right to alter pricing is a delicate matter and sends competitive signals to the market
place.
7 Offers: Offers will be received during the selling process, some serious and some not so and it is in
this respect that our strong negotiation skills make all the difference. We’ll help you assess each
offer, making recommendations about tactics and counter-offers.

Contracts: Once you’ve accepted an offer, contractual documentation will be signed by both
8 Buyer and Seller. As this is a legal and binding Contract, it is important that both you and your
Sales Representative discuss the content of the offer prior to signing. Once you have accepted
an offer, sales instructions are sent to both yours and the Buyer’s nominated conveyancer.
Under Offer: Although it is exciting that your property is now Under Offer; there are still certain steps
9 that may need to be undertaken before your Contract becomes Unconditional. For example
the Buyer’s bank may ask for a valuation on the property and/or other conditions noted on the
Contract need to be met. It should be your expectation that we will guide you through this.

Settlements: A pre-settlement inspection is often required by the Buyers and carried out up to 7
10 days prior to Settlement. This is to confirm that the property is in the same condition as it was at
the time of contractual acceptance. Actual Settlement of the property is the final stage of the
process. This is when your nominated certified practising conveyancer brings all components
together.

First National Real Estate Karratha | Sales Marketing Prospectus