Page 5 - Hospitality Report July 2021

3. Using Online Video and Social To Build an Experience
“It was only a matter of time before we knew that the environment out there wasn’t going to change, so we needed to change something. We decided to offer cocktail masterclasses online to keep customers engaged and continue to enjoy the social experiences that would have typically been enjoying at CINTA”
Patrick Wells, General Manager, CINTA Bar & Kitchen.
The online world of video meetings with platforms such as Zoom gave rise to new opportunities to bring experiences to customers. Video calls made it possible to create cocktail masterclass experiences and re- create the office Christmas party!