Page 3 - Diamicron MR MIG Cycle 2(20-21) Final

Diamicron MR 60 Ruby Campaign

Objective
 To convince doctors that HbA1c control is the urgent need for newly diagnosed patients especially
in Pandemic situation to prevent from both short-term and long-term complications and
 Diamicron is the Most Trusted ESSEENTIAL OAD along with Metformin in newly diagnosed patients
with HbA1c >9

Cycle message
With Diamicron MR 60 1-2 tablets, doctors can powerfully control HbA1c at 7% without compromising
patients’ safety providing renal protection starting from early stages of renal impairment. So
Diamicron MR should be the ESSENTIAL OAD along with Metformin in newly diagnosed patients with
HbA1c >9%.

Key Attributes
 Powerful HbA1c Control

 Low Risk of Hypoglycemia
 Renal Protection starting from Early Stages of Diabetes

Media
 6 pages of Visual Aids and Detailing Schemes

 RTM slides and scripts
 4 Leave Pieces

1. CPRD Jacket Folder
2. Brand Reminder

3. Clinical Case (Newly Diagnosed Patients with HbA1c > 9%)
4. Complete Renal Protection Reminder (Early Protection)