Page 30 - Diamicron MR MIG Cycle 2(20-21) Final

Diamicron MR 60 Sapphire Campaign

Objective
To convince doctors that HbA1c control is becoming important more than ever especially at the time
of Pandemic and Diamicron MR 60 is “The Most Trusted ESSENTIAL OAD along with Metformin” to
regain HbA1 control at 7% without compromising the safety leads to complete renal protection.

Cycle message
With powerful HbA1c control of Diamicron MR 60, uncontrolled patients will have more chance to
reach target HbA1c 7% compared with sitagliptin and very low rate of hypoglycemia, providing
complete renal protection at all stages of renal impairment, therefore Diamicron MR should be “The
ESSENTIAL OAD along with Metformin” for uncontrolled diabetes patients.

Key Attributes

 Powerful HbA1c Control
 Very Low Risk of Hypoglycemia

 Complete Renal Protection at all Stages of Renal Impairment

Media
 6 pages of Visual Aids and Detailing Schemes

 RTM slides and scripts
 4 Leave Pieces

5. CPRD Jacket Folder
6. Brand Reminder

7. Clinical Case (Metformin uncontrolled patients)
8. Complete Renal Protection Reminder