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LC WAIKIKI OPENS FIRST STORE IN AFRICA AT TWO RIVERS MALL, NAIROBI
LC Waikiki, Turkey’s leading retail fashion brand, has opened its rst store in Sub-Saharan Af- rica at Two Rivers Mall, in Nairobi, as part of its growth strategy. The entry into the Kenyan market is seen as a step towards increasing its footprint in Africa, with the store in Nairobi being the main launch pad. LC Waikiki has approximately 700 stores globally and has a target to reach 1500 stores by 2023. It targets to become one of the 3 most successful fashion retail brands of Europe by 2023.
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