Page 5 - SHEBAH TASMANIA
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ABOUT SHEBAH
Launched on International Women’s day 2017 as a
business called 'Mums Taxi', Shebah was
Australia's first and only female rideshare. Safety
for women was at the core of why it was started,
and this has never changed. As a single mother of
4 kids, George was looking for a more flexible
working option to meet her family's needs. She
considered Uber driving but felt uneasy about her
safety. She also recognised that there was a lack of
women working in these industries, many for the
same reasons she chose not to.
George also felt a sense of unease about the safety
of her teenage daughter Bridgette, who at the time
was starting to go out with her friends. It was at
this point that Shebah was born as she recognised
the need for a service where women felt safe,
working, and travelling. She also recognised a gap
in the transport market helping to solve family
logistics.
In 2017 George changed the name of the business
from 'Mums Taxi' to Shebah because of a dream
she had of the biblical icon - The travelling Queen
