Page 2 - WHY SHEBAH

Exclusive: Women-only rideshare service

aims to help 'vulnerable' members of the

Australian community

George McEncroe intentionally set out to create a rideshare service where men are not
welcome.

The Melbourne woman wanted her daughter to go out at night and get home without fear of
being assaulted or abused while in transit.

Her teenage daughter was getting ready for a girl's night out with friends a few years ago when
she realised the message she was giving her when it came to getting home safely was a mixed
one.

George McEncroe knew there was an issue with vulnerable people's safety in rideshares, so
she created the "women only" service Shebah. (Shebah)

"I could see the hypocrisy in what I was telling her: 'Don't talk to strangers, don't get in a
confined space with men you don't know, don't share your personal details with men you don't
know', yet with rideshare services, she was dependent on being in those circumstances to get
home safe," Ms McEncroe told 9news.com.au.

She said she believed Uber, taxi, train, or bus can be risky modes of transport for women and
vulnerable members of the community, so she created her own rideshare company Shebah.
"I wanted to create a platform to enable women, children and vulnerable members of our
community, to have the option of moving around safely," she said.