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8   Managing Complexity                                                                                                                                                                                               Certified




















                        Paying to store products makes sense only if you can use the stored product; the purpose

                        of organized Asset Management is to create opportunity in deploying products. Our


                        experience supporting large corporate entities confrims that the following ingredients


                        make up the “Complete Product Management Cycle.”
















                   Specialized                           New Asset                                                                      Asset

                 Management                    +      Management                    +        Specialized                 +      Management                    +           Cohesive                 =          Complete
                                                                                                                                                                                                                Product
                                                                                             Warehouse
                                                             (PRODUCT
                                                                                                                                       (PRODUCT
                       & Trade                            MANAGEMENT                                                                MANAGEMENT                            Program
                     Personnel                          FROM PURCHASE                       Infrastructure                       FROM STORAGE TO                                                          Management
                                                        TO DEPLOYMENT)                                                            REDEPLOYMENT)
   3   4   5   6   7   8   9   10   11   12   13