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Newsroom Round Up Round Up

Spritz with
finesse

a slogan, above all else, a brand is
While wearing fragrance is easy, wearing Consider your environment Whether it is a logo, a symbol or even
an identity and a reputation. It is a
fragrance well requires a little more skill. When it comes to storage, perfume is extremely sensitive to BRANDING positive image that is maintained in
environmental changes. Shifts in temperature set off unexpected
Here are five common mistakes that all of us chemical reactions within the natural ingredients, and therefore age order for the brand to flourish and

have made at some point when it comes to the perfume faster. The best place to store fragrance is the box it move forward. A brand for a company
originally came in, and at room temperature. is like a reputation for a person;
buying and wearing perfume. Luckily, a few HEAVY you earn a reputation by trying to

simple tweaks can put you back on the right Bigger doesn’t mean better execute difficult processes well. As

Perfume should be used at a brisk pace. Keeping a half-used bottle this is exactly what the branding
olfactory track. on your shelf allows oxygen to slowly break down the scent’s
molecules, altering its composition. Smaller bottles can keep their heavyweights in our curated list do
contents fresh for longer periods of time, so you’ll get the most daily, we asked them about branding
Never rub value for your rupee. and how it relates to their relevant
Spraying a little scent on your wrists and then pressing them WEIGHTS industries.
together is somewhat of an unconscious bad habit. The friction Use your hair
created by rubbing heats up the skin, which produces natural Being in an intensely hot climate like that of Sri Lanka means it’s “Your brand is what people say about
enzymes that change the course of the scent. To ensure that it best to not apply scent directly to your body. As you sweat, the
lasts longer on your skin, spritz both wrists lightly, let the liquid natural oils of the skin destroy your perfume faster. Lightly mist you when you are not in the room”
sink in, and follow that with nothing at all. your hair instead; because hair moves with the air, it helps with the
diffusion of the scent. — Jeff Bezos, Founder of Amazon —

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