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A REDEFINED SUPPORT SYSTEM
Bras Simplified
We're integrating all our bras into 9 categories that focus on a bra’s main
property. As we move away from names like Camila, Femme Couture or
Elena, it will be important for you to help your customers adapt to a new
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way of finding their favourite styles. WIRELESS WIRELESS T-SHIRT-SHIRT CONTOUR T-SHIRTOUR T-SHIRT
What’s Next
We’re transitioning our ti Voglio label to merge all bras and matching
panties under the Déesse brand. This will create consistency for our T-SHIRT-SHIRT DEMI-CUP SPACER FOAMACER FOAM
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T
DEMI-CUP
customers and strengthen brand recognition.
This will take time and will especially impact basic/Never Out Of Stock
styles. During this progression, your assortment may include 1-3 different
labels, even within the same style.
Preparation PLUNGEUNGE MUL UNLINED
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MULTIWAYTIWAY
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The following pages will delve deeper into what you can expect during
this realignment and will provide information to help you support and
manage your customers’ expectations and concerns.
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