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LIVE IN … THE NEW EXPERIENCE
HOW DO WE IMPROVE OUR EXPERIENCE PER SQUARE FOOT ?
This season we have optimized our in store signage. The first step of this process was the rollout of the generic signage package in October which allowed
us to have increased flexibility with regards to promotions, a more united look and feel to the instore signage and a modern brand image.
The second Phase of this project is on focused on layering on top the experience. This season we have decided to add ”mood” imagery to the front of the
store to improve story telling while supporting our best at win at formula.
As a result Zone 1 (MEN & WOMEN) is enhanced with a series of picturesque imagery similar to what you would find in your home. This approach will help
add a more authentic and “lived in” look to the overall experience of the store.
