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This season, we’re focusing on jeans!



                                                                                                            Our clients have spoken, and we listened. We’ve completely redesigned our jeans collection to
                                                                                                            offer her a wide range of choices. Trendy cuts, a variety of belly panels, stylish looks... everything
                                                                                                            designed to meet her maternity and fashion needs.
                                                                                                            The collection will be launched on March 16th. As always, our maternity expertise in designing a
                                                                                                            flattering silhouette for all moms will be at the forefront of this new product line.


                                                                                                            Welcome to our new Jeans Shop!











                                                                                                            What’s new?


                                                                                                            To better serve our clients needs, we now offer four styles of jeans: Skinny, Jegging, Straight,
                                                                                                            and Girlfriend. These styles are available in various colors and fabrics, with distressed, washed,
                                                                                                            or frayed-hem finishes. We also redesigned our belly panels to give our client the opportunity to
                                                                                                            create a greater variety of looks.

                                                                                                            Types of belly panels


                                                                                                            Foldover
                                                                                                            •      Can be worn folded or pulled over the belly, from the first to the
                                                                                                                   last trimester

                                                                                                            Elastic inserts or stretch-band waist

                                                                                                            •      Styles designed to allow the client to tuck her top into her jeans
                                                                                                            •      No fabric covering the belly
                                                                                                            •      The same excellent support as our foldover model
                                                                                                            •      Can be worn during and after pregnancy

                                                                                                            With so many choices at her fingertips, our client is sure to find the perfect
                                                                                                            jeans.
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