Page 4 - Nola July 2017 EN

DID YOU KNOW?

• National Sports bra sales have doubled
in the last 5 years.

• *NPD Group reported from $.8 billion to $1.5 billion
with major growth in the last 2 years, representing 22%
of the bra market.

• Millennials: 41% are seeking Sports bras as a
wardrobe staple *NPD Group.

• Comfort, durability, support & body confidence are
key elements requested.

• Non millennials seek comfort, style, coverage
& quality in a sports bra.

• Women who never exercise wear activewear.

• Seamless crop tops remain top of mind for ‘Well
Being’ Millennials seeking wireless comfort.

• Functional yet edgy looks take bras from gym
to streetwear.

• Fashion elements, including strapping, are meant
to be seen under tanks, t-shirts, etc.

• Fashion Democracy increases confidence,
our customers are proud to show their Nola Bra.

765888 NOLA HIGH IMPACT SPORT BRA
764956 NOLA LEGGING