Page 3 - RW&CO Runaway Winter 2021

WORDS OF LOVE

To make this holiday season extra special, we are happy to announce the
introduction of our Words of Love initiative, in collaboration with Food Banks
Canada. As an evolution of our previous Words of Wisdom campaigns that
experienced a lot of success, Words of Love will be hosted on our website,
and enhanced on our social media channels.

The objective behind this feel-good movement is to share the love during the
holidays and uplift the spirits of those in need. How will we do this? By asking
our network of customers, brand ambassadors and fellow colleagues (yes,
we’re looking at you!) to share encouraging, supportive, loving and generally
positive words with families in need, via our website!

th
rd
During the campaign period of November 29 to December 23 , for each
Words of Love shared, RW&CO. will be making a food donation to support
Canadians who are experiencing food insecurity.

1 WORD OF LOVE = 5 MEALS DONATED

That’s right! For each e-card entered on our dedicated landing page, RW&CO.
will donate five meals. #RWCOmmunity members can also double their
donation to ten meals by taking a screen shot of their Words of Love note
and sharing it on Instagram with the tag @rw_co.

You will see signage in-store explaining the initiative to customers, alongside
a QR code leading to the e-card landing page. Encourage our customers to
participate! It only takes a few minutes to make a huge difference in the life
of many!

Let’s work together to spread the love this holiday season!