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INTRODUCTION                          We are pleased to announce that Addition Elle and  Penningtons have
                                                       teamed up with Aldo Product Services to create our very own line of wide
                                                       and extra wide width footwear that will be sold exclusively through our
                                                       stores & ecommerce website. Why team up with Aldo Product Services?
                                                       Because they are the experts in all things footwear and we are the experts
                                                       in plus-size fashion. We couldn’t think of a better partner and collaborator
                                                       than them!

                                                       This Product Knowledge package is made up of a one-pager per offering
                                                       that explains each shoes’s features and benefits. You will also find an
                                                       explanation of how to care for your product, how to measure feet and an
                                                       explanation of the technology used for padding the inner portion of the
                                                       shoe.

                                                       We also teamed up with Aldo Product Services to create a small collection
                                                       of handbags. You should know that not only are these bags trend-right,
                                                       they are designed for our customer. How you might wonder? It’s all in the
                                                       details like longer straps to fit her curvy body better. We even adjusted the
                                                       belt on our belt bag so it will fit her waist comfortably.

                                                       Be sure to read this document carefully – it is full of great info and details
                                                       on these exclusive products!














































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