Page 2 - CRM Contest - April 2019 - Flip PDF_Neat
P. 2
Email has been proven time and time again
to be the most effective channel for reaching
customers and driving purchase behavior.
VISIT
STORES MORE
FREQUENTLY
(ALMOST TWICE SPEND TWICE
AS OFTEN) AS MUCH EACH
YEAR THAN
THE AVERAGE
CUSTOMER
CUSTOMERS
WITH A MAKE ALMOST
VALID E-MAIL TWICE AS MANY
TRANSACTIONS
ADDRESS ON SPEND MORE
IN EACH
RECORD TRANSACTION
