Page 4 - Visual MUST_ACCESSORIES

Visual ACCESSORIES 2

MUST
PRODUCT POSITIONING

Where your product is featured will make a difference.

Your goal is to create a must-have feeling for the customer.

LINE-UP AREA
Example
Create a line-up area with a variety of categories that
drives impulse purchases.
SOCKS Make sure that categories presented in the line-up area
are also available on the opposite side of the racks and/or
in the adjacent accessory shop. This way, you won't miss
JEWELRY GIFT CARDS out on additional sale opportunities.
SEASONAL PRODUCT
JEWELRY GIFT CARDS CASH DESK Rotate products to determine what works best for your
SEASONAL PRODUCT store, because the goal is sell-through.

SOCKS

ACCESSORY SHOP
Example Quick
TIP
LEGGINGS MOTIVATE
TIGHTS IMPULSE PURCHASES
SOCKS
Make your line-up an
inviting space.
BELTS READERS
SCARVES JEWELRY
BAGS
Items with a low price point
works best in the line-up.

DO'S & DON'T
EXAMPLES
SEASONAL PRODUCT
DO : Mix jewelry with sunglasses.
DO : Mix sunglasses with sunglass case.
DON'T : Mix jewelry with scarves.
DON'T : Mix tights with jewelry.

Increases unit per transaction.
Drives impulse purchases.

THE Easy access to the entire selection.

BENEFITS?

VISUAL PRESENTATION | APRIL 2018