Page 1 - Visual MUST: Navigation

Visual
MUST
NAVIGATION
4 easy rules to enhance your customer's shopping!
For the complete Customer In-Store Journey document, visit RCL Forum. Rule #1
Improve her shopping experience by taking her on a path that you create. Rule #2
Create ''WOW'' moments on the path every times she turns (every 30 ft.).
Rule #3
De ne shops in each zone with beginnings and endings.
Use structural barriers to de ne space (i.e. niches, giant screens, mirrors, columns).
Rule #4
Increase unit capacity and ll the oor.
At the beginning of each season, complete the Navigation Checklist included in your Visual Guide to ensure your store respects these 4 easy rules.
THE BENEFITS?
Provides a journey through the entire store. Improves velocity.
Supports the ‘loonie concept’.
VISUAL PRESENTATION | MARCH 2017