Page 13 - visual must_ACCESSORIES
P. 13
Visual ACCESSORIES
MUST
PERMANENT REDUCTIONS
Clearly group your sale product!
If the customer picks up an item not well marked, it's a distraction from the impulse buy.
PLACEMENT
Maintain all permanent reductions in zone 11, grouped per category.
Only where space is not available, you may relocate and group select accessories
(excluding jewelry) in your sale zone 13.
P.O.P.
Sign with red P.O.P. to facilitate sell through and make it visible.
Place 'sale' stickers on ALL permanently reduced accessory tags.
FRONT BACK
$ 3.99
SALE
REITMANS.COM
$9.90
MADE IN CHINA / FAIT EN CHINE
example of an accessory price tag
Increases units per transactions.
Product on sale attract even more.
THE Facilitates her shopping experience.
BENEFITS?
VISUAL PRESENTATION | APRIL 2018
