Page 2 - Visual MUST: Markdowns

Visual
MARKDOWNS
Move it and group it within your sale zone 13.
KEEP IT SIMPLE AND CLEAN. IS IT VISIBLE, PRICE INCENTIVE AND EASY TO SHOP?
• Present seasonal (wear now) product in primary locations.
• Bars in walls are the same height throughout the zone.
• Group all product by commodity and colour, within same/similar sleeve length.
MUST
Use the colour wheel as a reference.
Step 2
START
DARK LIGHT NEUTRALS NEUTRALS
Beginning with white, present product from left to right, light to dark within each colour range.
GREENS
BLUES
PURPLES
YELLOWS
ORANGES REDS
• Minimize folding.
• In walls, present shorts/skirts/capris to lower height of double wardrobing.
• Refresh presentations frequently based on new additions and/or sell through.
High inventory? Present product wardrobe style on 2 levels. Low inventory? Present product front-faced.
PRESENT A STRONG CLEARANCE MESSAGE.
• Install related P.O.P. toppers in every wall and on all xtures.
• Do not use “SALE” hanger rings or red hang tags in this zone.
• Do not exceed $10 di erence in price between the highest and lowest priced items grouped.
IMPORTANT - ZONE 13
• Never present a full bar of same color/style and/or too many of the same size within 1 style. • Maximium of 2 size ranges per style.
VISUAL PRESENTATION | APRIL 2017