Page 5 - PowerPoint Presentation
P. 5
CANADA’S FAVOURITE PANTS
We are thrilled to introduce the evolution of our Pant Authority messaging. As
part of our mission to offer customers from coast to coast quality workwear to
meet their every need, we are well aware of the universal challenge many
women go through when trying to find perfectly fitted pants.
Thus, our new pant campaign will highlight our core pant programs under the
tagline ‘Canada’s Favourite Pants’ – while leveraging customer reviews to help
reinforce different pant attributes and qualities.
