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EVOLUTION OF SOCIAL MEDIA
RW&CO. HAS A CURATED PERSPECTIVE ON SOCIAL EDIT S & MOBILE GROWTH
We are taking a more authentic approach to our social content by curating UGC (user generated content) from all of our RW&CO community.
For the last season we’ve been featuring UGC to give a voice to the RW&CO. fans.
Each Monday of the week we repost 10-15 different looks from men’s to women’s on IG stories. You too can be featured: Just tag us with #RWCO !!!
Please ensure to communicate to the shopper that RW&CO. wants to see how you style it!!!
We also encourage our brand ambassadors (RW&CO. employees), customers across Canada to post on their social channels in order to contribute to the community.