Page 3 - In Every Story_Flip_Eng
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Brand Essence








         Style mentors will bring our brand

         essence to life by helping our customers

         create their own style story through

         education about fit, versatility and style.

         We’ve partnered with 3 influencers that

         each represents a segment of our style

         pyramid.

























                                          Hero product: Basics/Essentials

                    The                   Looks for styles and fashion that require minimal effort
          Casual Character                Style mentor: Caterina Moda [@caterinamoda]








           The Casual Character wants a laid-back Style Mentor to tell her what’s comfortable and

                                                   versatile to wear for everyday life.












                                                            Caterina Moda
                                 Key         10%

                                Looks









                      Workwear /               25%
                     Chapter 9559










                     Basics /                       65%

                   Essentials
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