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THE GIFT EDIT – ONLINE AND IN-STORE
It’s officially our favourite time of the year: the season for holiday shopping! And while we love the experience, we’re well aware that finding gifts for your loved
ones can sometimes be a daunting task. But, worry not – our gift edit is back, and better than ever! What’s different, you ask? This year, our online gift edit is the
central hub for gift ideas for everyone on your list (yes, that includes him too!). Launching October 28, our gift edit will feature a variety of perfect holiday
presents, divided into different categories; women’s will feature Gifts under $39.90, gifts under $100, Sweaters, Bestsellers and Online Exclusives. Men’s will include
Gifts under $50, gifts under $100, Sweaters, and Stocking Stuffers.
In store, we will have a gifting station in between our zone 1 and zone 2, where customers will find some of our hit pieces. You will also notice that we have
included scanable QR codes within our store signage to elevate the customer experience, and incite them to browse more gift ideas online.