Page 2 - Reitmans Product PRO

What A Product PRO is any Responsibilities of a Product PRO
employee, full time or
is a part time, who loves a PEOPLE: Supports Store Manager with onboarding of new associates.
particular product.
Product She stays informed and PRODUCT: Keeps up to date on product knowledge and cascades to team. Initiates try-on sessions and supports
shares her knowledge
manager through follow up and coaching on PK. Knows the features and benefits of the product and how to create
PRO? about the product with outfits.
her team so they can love
it too and her team can PRODUCTIVITY: Actively contributes to achieving the product goals and targets.
meet its objectives. Did PRESENTATION: Walk through of product section every start of shift. Actively impacts the product by maintaining
we mention that she loves replenishment on the selling floor; knows the bestselling items. Aware of the competition, knows about it as per our
the product? customers. Participation in visual changes or in updates execution.

PLANNING: Shares feedback on what she needs, wants and loves.

Who can become a Who chooses the What are the benefits to
Product PRO? Product PRO? being a Product Pro?

Employees that: • Store Managers nominate Product Pros • Be the first to see new product!
from their actual team or new hires, based on • Employee incentive on top of employee
- Show an affinity for the product and represent employee interest discount on their product!
it well • Not all stores may have Product Pros based • Participation in special HO contests!
- Are energetic and engaged on the departments they carry • Certification as a specialist

- Communicate well at all levels and are effective
coaches/educators
- Are motivated by their contribution to improve How does an employee become Product Pro Toolkit
a product line and increase results certified as a Product Pro?
- Are comfortable setting goals and being • RCL Forum Product Pro Group for
accountable for results brainstorming and sharing best practices
- Have a proven track record of excellent selling • After being nominated, an employee must with other Product Pros!
behaviours complete Product Pro certification. • Special Quarterly packages containing PK
- Are available to work during peak days/periods (including posters), selling tips, calendar,
stock reception, activities.
- Want to wear the product as dress code for all of
their peak work shifts Product PRO