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engaging. For example, you might send a special discount code
to previous attendees to encourage repeat attendance, or offer a
unique code to a partner organization’s members. This level of
customization enhances the attendee experience, boosts
registration rates, and drives customer retention.

Improved Tracking
Using access codes provides valuable insights into your event’s
registration sources and trends. Each code can be tracked to see
how many times it has been used, where it was distributed, and
which audience segments are responding. This data helps you
understand which marketing channels are most effective and
allows you to adjust your strategies accordingly. For instance, if
a particular code distributed through social media generates a
high number of registrations, you might decide to allocate more
resources to that channel in the future. Improved tracking also
aids in measuring the success of specific promotions and
campaigns. Discover how to leverage big data for events to
enhance your tracking capabilities.

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