Page 147 - الاعلام وادراة الازمات
P. 147
?? -2??????? ????? ????????? ?Creating a story??
???? ?? ??? ?????????? ????????? ?????? ?? ???? ???? ??? ??????? ??????
??????? ?????? ????? ????????? ?? ????:??
? • ??????? ??? ???? ??????? ????? ?Hot buttons??
?? ..???? ???? ???? ??????? ????? ???? ?? ???????????
????? ??? ?? ???? ?? ??????? ???? ??? ?? ???????
??? ????????? ?? ????????? ?? ????? ?? ??? ????????? ????????
???? ?????? ?? ?????? ?????? ???? ?? ????? ??????? ?????? ??????
????????? ?????????? ??????? ?????? ????? ???????? ????????.??
? • ???? ??? ??? ?????? ??????? ?? ???? ??????? ????????????
???????? ??? ???????? ??????? “??????” ?Pascal??
?????? ????? ??????? ????????? ?? ??????? ???? ?? ????
????? ????? ?????? ??????? ?????????? .?????????? ?? ???? ??????
??????? ?? ??????? ?? ??????? ??? ?????? ?????? ?????? ???? ???
?????? ????????????? ?? ??? ??????? ????? ??? ?? ???? ???? ????????
??????? ??????? ?????? ???????.??
? • ???? ????????? “??????” ? ..Distil them????
?????? ?????? ????? ????????? ????? ?????? ???????
??????? ????????? ?????????? ????? ?????? ?? ????? ???????
???????? ????? ?? ???? ???? ??? ???? ?? ????????.??
? • ???? ????? ? .. Give examples????? ???? ?????
????? ?? ???? ?? ??? ?? ???? ???? ?? ??? ???? ?????
????? ???????“ :???? ????? ???? ????? ????? ?? ??????
??????? ????????? ????? ?????? ?????? ????? ??????????? ???????
?????? ????? ????????????? ??? ??? ???????? ??????????? ?? ?????????????
????? ????? ??? ??? ????? ???????? ????????? ?146??
