Page 158 - الاعلام وادراة الازمات
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?? .er????? ??? ??????? ??????? ???? ?? ??? ??????
   ?????? ????? ??? ??? ????? ?????? ???????? ????
   ?????????? ????? ???? ??? ????? ???? ???????? .???????????
   ????????? ??????????????? ?? ???????????? ???? ????? ?????
   ????? ? Single spokesperson?????? ????? ?? ???? ?????
   ????????? ????? ???? ???? ?Speak with one voice??
   ?????? ???????? ?????? ??????????? ??????? ????? ????????
   ???? ?????? ???? ???????? ?????? ???? ????????? ???? ???

                                       ???????? ???? ??????? ??????.??
   ?? 	-4???????? ???????? ????????? ?Brief relevant??
   ?? people????? ???? ????????? ?? ???????? ?????????????
   ????? ?? ??????? ???? ????? ??????? ?? ??????? ???????
   ???????? ?????? ???? ??????? ???????? ??? ?????? ??????
   ?????????? ?????????????? ?? ??? ??????? ?????? ?? ???? ????? ???????
   ???????? ???? ??????? ???? ??????? ?? ????????? ???????? ???????

           ??? ???? ???????? ???????? ??? ?????? ?? ???? ??????.??
   ?? 	-5????? ????? ?? ??????? ?????? ???????? ??????? ???
   ???????? ?????? ?????? ???? ????? ?? ??? ??????????
   ???????? ?????? ????? ?????? ?????? ???????? ?????? ?????
   ???????? ???? ?????? ???????? ? ..?????? ??? ???? ????????

          ???????? ????? ?? ??? ????????? ??????? ???? ??????????.??
   ?? 	-6???????? ?? ?????? ????? ??????? ?Cooperate with??
   ?? .. the media????? ?? ???? ??????? ???? ?????? ???
   ?????????? ????? ?????? ??????????? ???????? ???????? ????????
   ??????? ?????? ??? ?????????? ????? ??? “????? ??????”?

?? Frank Jefkins??????? ?? ????????? ?????? ?157??
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